Disaster Relief at P&G

Disaster relief is a major part of our corporate citizenship commitment. We focus our efforts on where P&G can uniquely add value. Depending on the needs and circumstances at hand, our efforts include providing safe drinking water through PUR sachets and partnerships, donating P&G products, and contributing our expertise.

Whenever possible, we lead disaster relief efforts locally. Whether our response includes a contribution of products or funds, a P&G business unit near the disaster steps up to lead and coordinate our efforts since they often know best what is needed.

At the corporate level, the P&G Fund makes generous “disaster preparedness” contributions each year, helping organizations get ready for emergency response before a disaster strikes. Donations go to agencies like the Red Cross, Feeding America, and AmeriCares.

P&G’s Response to the Chengdu Earthquake

In May 2008, the Chengdu earthquake struck central China, resulting in a major loss of life (87,000) and injuries (370,000). Nine P&G Hope Schools were damaged nearby, and 300 Hope School children were impacted (safe but in need of emotional and financial support). A P&G plant and distribution facility near the epicenter sustained minor damage, and a long-term need emerged for rebuilding schools and helping students and orphans.

Since the disaster:

  • Company contributions have totaled nearly $7.6 million.
  • $5.7 million in cash and $ 5.7 million in products have been sent to China Red Cross for early relief efforts.
  • Over 20,000 children were supported by mobile and permanent schools built to replace schools damaged or destroyed in the earthquake.
  • Over $1.5 million from P&G China was donated for the “Project Hope Earthquake Relief Fund.”
  • A global employee/retiree fund, “China Earthquake-P&G Employee Relief Fund at Greater Cincinnati Foundation,” was created. P&G China will match donations up to $150,000, with funds going to China Youth Development Organization.