An ongoing commitment to innovation helped P&G launch three of the top 10 most successful new products of 2012.
Our new goals for open innovation call on partnerships to deliver $3 billion toward
the Company's annual sales growth.
Because innovation is the engine of our growth, we make it everyone’s responsibility at P&G.
P&G’s Connect + Develop strategy is the open innovation approach that brings products like Swiffer Dusters to consumers worldwide.
Bruce Brown, Chief Technology Officer, discusses how listening to consumers inspires innovation for the way everyday life is lived.Watch the Video
Beauty & Grooming
Secret Clinical Strength Stress ResponseAdded 19 Mar 2013
Secret Clinical Strength Stress Response is uniquely formulated to be 4x more effective at protecting against stress-induced underarm wetness than the wetness protection required of an ordinary antiperspirant.
Gillette SensitiveAdded 07 Mar 2013
The Gillette Sensitive portfolio combines outstanding shaving performance and comfort to address the significant unmet need of 70% of men who say they have sensitive skin.
Gillette VenusAdded 07 Mar 2013
Gillette Venus is expanding into Latin America. This expansion makes the entire Venus portfolio available to the approximately 144 million Latin American women who shave to remove hair.
Olay Regenerist Micro-Sculpting Eye & Lash DuoAdded 24 Jan 2013
Olay Regenerist Micro-Sculpting Eye & Lash Duo is the first eye cream and lash serum product with a dual applicator designed to provide a 360˚ eye care solution treating lids, lines and lashes for a total eye transformation.
Gucci Guilty BlackAdded 24 Jan 2013
Gucci Guilty Black is the newest chapter of the successful Gucci Guilty fragrance franchise, created specifically to attract to a younger, more daring audience to the Gucci brand.
Oral-B Deep Sweep Power BrushAdded 24 Jan 2013
The breakthrough Oral-B® Professional™ Series Deep Sweep™ rechargeable power toothbrushes feature new TRIACTION motion that sweeps deep between teeth and along the gum line for a thorough clean.
Olay Fresh EffectsAdded 12 Jan 2013
The first Olay Boutique created specifically for the postacne/pre-anti-aging segment of women who want simple but
effective skincare that keeps their skin looking and feeling fresh.
Vidal Sassoon Pro SeriesAdded 08 Jan 2013
Perfected by experts, Vidal Sassoon Pro Series introduces a full line-up of products that help women easily care for and maintain beautiful hair at home at an affordable price.
Wella Illumina ColorAdded 01 Nov 2012
Available exclusively through salon professionals, new ILLUMINA Color provides a premium experience, delivering luminous, younger-looking hair.
Gucci PremiereAdded 31 Oct 2012
Gucci Première, a new Eau de Parfum that evokes the timeless glamour of Hollywood, was created to appeal to the most demanding luxury customers.
Olay Total Effects CC Tone Correcting UV MoisturizersAdded 25 Oct 2012
Olay Total Effects CC Tone Correcting UV Moisturizers are the first-ever mass market line of CC (Color & Correction) products in North America, building on an emerging beauty trend that originated in Asia.
Dolce & Gabbana Pour FemmeAdded 17 Oct 2012
The launch of Dolce & Gabbana Pour Femme builds on the allure of this upscale brand by introducing a completely new feminine fragrance while recapturing the success of the original male fragrance.
Ariel PodsAdded 24 Apr 2013
Ariel PODS new three-chamber liquid unit dose pod builds on Ariel’s heritage of delivering superior cleaning with breakthrough technology and expands on the successful launch of Tide PODS technology in the U.S.
Febreze Stick & RefreshAdded 24 Jan 2013
Febreze Stick&Refresh is the only product of its kind, with innovative technology that slowly releases scented oils without the use of plugs or batteries to eliminate odors and provide long-lasting freshness.
Cascade PlatinumAdded 24 Jan 2013
Cascade Platinum achieves a clean so powerful it helps keep the dishwasher sparkling while delivering a variety of dish care benefits.
Bounty Dura TowelAdded 24 Jan 2013
Bounty DuraTowel is designed with more fibers that hold together even when wet and cleans like a cloth to tackle the toughest projects.
Prilosec WildberryAdded 31 Oct 2012
Prilosec OTC Wildberry is the first flavor-coated, 24-hour pill for the treatment of frequent heartburn.
Vicks Ceemea HeroAdded 18 Sep 2012
For the first time, Procter & Gamble is expanding Personal Health Care into Russia, Poland, Czech Republic and Hungary, harnessing the strengths of PGT Healthcare to grow the Vicks franchise.
Swiffer WetJet Extra Power PadAdded 27 Aug 2012
The new Swiffer WetJet Extra Power Pad with the scrubbing power of Mr. Clean Magic Eraser powers through up to two times more dried-on dirt and grime with less effort than a mop and bucket.
Vicks ZzzQuilAdded 13 Jul 2012
Vicks ZzzQuil is a non-habit forming sleep-aid from the makers of Vicks NyQuil that helps provide a good night's sleep.
Duracell DuralockAdded 05 Jun 2012
Duracell's new Duralock Power Preserve Technology guarantees 10 years of power preservation in every Duracell alkaline battery when properly stored.
BountyAdded 28 Mar 2012
Bounty Paper Towels has completed the biggest initiative in its history with a breakthrough in papermaking technology designed to delight customers with outstanding performance and value.
Febreze Car Vent ClipAdded 12 Jan 2012
Febreze Car Vent Clip delivers the long-unfilled promise of car air fresheners by leveraging Febreze's proven experience in scent technology.
CascadeAdded 29 Sep 2011
Cascade Complete Pacs give consumers the power to say goodbye to pre-washing and pre-soaking by optimizing the dishwashing cycle to deliver consistently clean dishes. Each powerful pac combines the best of powder and gel to conquer tough food cleaning and greasy messes.
Commercial & Business
IRI Pacesetters 2012Added 26 Apr 2013
An ongoing commitment to innovation helped P&G launch three of the top 10 most successful new products of 2012 on IRI’s New Product Pacesetters™ list for nonfood products.
Gillette Football ClubAdded 05 Dec 2012
The Gillette Football Club provides fans with a complete football experience on YouTube, with high-quality videos of goals and highlights and curated, customized content.
Tide Dry CleanersAdded 27 Aug 2012
These free-standing Tide Dry Cleaners are an innovative extension to one of our iconic brands that enhances the dry cleaning experience through superb cleaning technologies, exceptional customer services, and a unique customer rewards program.
P&G Olympic Games Campaign In Developing MarketsAdded 07 Jun 2012
The Thank You, Mom campaign will execute customized programs in partnership with key retailers and distribution channels in developing countries.
P&G U.S. Olympic Games CampaignAdded 01 Jun 2012
28 world-class U.S. Olympic and Paralympic hopefuls sponsored by P&G will represent 13 iconic P&G brands and the broader "P&G" brand.
P&G Global Olympic Games CampaignAdded 31 May 2012
P&G's partnership with the Olympic Movement is the Company's most far-reaching partnership, leveraging its global reach in more than 180 counters, and spanning the next five Olympic Games.
SymphonyIRI PacesettersAdded 01 May 2012
P&G continued its long history of innovation leadership, launching three of the top 10 most successful new products of 2011.
Signal P&GAdded 07 Mar 2012
P&G and Federated Media will host Signal P&G: Integrating Brands in a Digital Age, an event dedicated to sparking innovation and renewing excitement about brand building in the digital space.
The Clay Street ProjectAdded 11 Nov 2011
The clay street project is an innovative resource for breakthrough thinking at Procter & Gamble that taps into P&G's greatest asset – its people.
About The Loft ApproachAdded 06 Sep 2011
To creatively build innovative brands that delight and connect with consumers, P&G has begun to use Lofts, an immersive, multi-sensorial experience based on classic storytelling that helps P&G teams solve unique problems, look at a new future and create new products. An integral part of the Design Innovation process, Lofts are meant to be provocative and to challenge current thinking or paradigms by approaching problems and topics from an unexpected angle.
Business SphereAdded 22 Aug 2011
P&G's groundbreaking Business Sphere environment and Business Sufficiency analytic models enable the Company to be rapidly responsive to changes in the marketplace and uncover new opportunities to improve the lives of consumers.
Product of the YearAdded 27 Jun 2011
Consumers around the globe chose 22 P&G products to be honored with Product of the Year Awards for 2011. These awards represent the world's largest consumer-voted distinction for product innovation.