P&G Innovations

Swiffer Dusters

P&G’s Connect + Develop innovation approach enabled Swiffer Dusters to make the leap to a global market.

Swiffer Dusters’ Smart Start

Household Care

Febreze Set & Refresh

Added 19 Jul 2010

Febreze Set & Refresh provides continuous long-lasting freshness and odor elimination without the use of plugs or batteries.

Download Febreze Set & Refresh Fact Sheet (PDF, 176.3KB)

Tide Naturals

Added 19 Jul 2010

Tide Naturals meets the mildness and value needs of Indian consumers while delivering great cleaning and whitening efficacy

Download Tide Naturals Fact Sheet (PDF, 913.5KB)

Swiffer

Added 14 Jul 2010

Swiffer is totally reinventing its product line-up with cleaning tools fully assembled and ready to use right out of the box.

Download Swiffer Fact Sheet (PDF, 1.5MB)

Tide Acti-Lift

Added 12 Jul 2010

Tide now contains Acti-Lift technology which helps lift off stains with ease. With over 26 patents, Acti-Lift (originally launched on Ariel in Europe) is one of P&G’s most protected laundry innovations in history.

Download Tide Acti-Lift Fact Sheet (PDF, 983.4KB)

Ultra Downy April Fresh

Added 12 Jul 2010

With just one wash,Ultra Downy®April Fresh fabric softener provides an entire week of motion-activated freshness, allowing consumers to enjoy the “clean sheet day” experience for seven whole days.

Download Ultra Downy April Fresh Fact Sheet (PDF, 1.9MB)

Ambi Pur Acquisition

Added 06 Jul 2010

With this acquisition P&G becomes the #2 Air Care Company in the world and Febreze/Ambi Pur becomes P&G’s newest Billion Dollar Brand.

Download Ambi Pur Fact Sheet (PDF, 390.2KB)

Charmin

Added 07 Apr 2010

Charmin bathroom tissue is introducing a number of new improvements across its entire line.

Download Charmin Fact Sheet (PDF, 1.2MB)

Bounty

Added 16 Feb 2010

With improvements in Bounty paper towels and napkins, the new Bounty line focuses a whole new way on “clean.”

Download Bounty Fact Sheet (PDF, 2.3MB)

Ariel with Actilift™

Added 16 Feb 2010

Ariel with Actilift is the first detergent designed to help prevent stains from setting in. With over 26 patents, it is one of our most protected laundry innovations.

Download Ariel with Actilift™ Fact Sheet (PDF, 749.6KB)

Ariel/Dash Stain Remover™

Added 16 Feb 2010

Ariel introduces a new range of in-wash booster and pre-treater products created to effectively remove fresh and dried stains in the wash.

Download Ariel/Dash Stain Remover™ Fact Sheet (PDF, 1.0MB)

Pampers Underjams

Added 16 Feb 2010

Underjams are an extension to the premium line of Pampers designed to fit like underwear, and less like diapers.

Download Pampers Underjams Fact Sheet (PDF, 819.9KB)

Pampers Swaddlers and Cruisers with Dry Max

Added 16 Feb 2010

Pampers Dry Max are the biggest innovation for Pampers in 25 years. Now 20% thinner, this is Pampers’ driest diaper ever.

Download Pampers Swaddlers and Cruisers with Dry Max Fact Sheet (PDF, 634.5KB)

Beauty & Grooming

Gillette Fusion ProGlide™ and ProSeries™

Added 16 Feb 2010

Gillette Fusion ProGlide™ razors and ProSeries™ skin care deliver Gillette’s best experiences—before, during and after the shave.

Download Gillette Fusion ProGlide™ and ProSeries™ Fact Sheet (PDF, 798.4KB)

Olay Professional Pro-X Intensive Wrinkle Protocol

Added 16 Feb 2010

Olay ProX Intensive Wrinkle Protocol was shown to reduce the appearance of wrinkles as well as the leading gold standard prescription regimen.

Download Olay Professional Pro-X Intensive Wrinkle Protocol Fact Sheet (PDF, 746.5KB)

Fekkai Advanced

Added 16 Feb 2010

The Fekkai Advanced collection delivers salon-proven results through a blending of luxury and science.

Download Fekkai Advanced Fact Sheet (PDF, 783.4KB)

Venus

Added 16 Feb 2010

Venus is launching new solutions to meet the shaving needs of women, including the introduction of its first 5-blade disposable razor.

Download Venus Fact Sheet (PDF, 1.0MB)

h&s Hair & Scalp

Added 16 Feb 2010

Breakthrough shampoo, conditioner, treatment and specialized scalp spa cream was designed for a rejuvenating hair and scalp experience.

Download h&s Hair & Scalp Fact Sheet (PDF, 1.0MB)

Health and Well-Being

Eukanuba

Added 13 Apr 2010

Eukanuba is launching more consumer intuitive packaging, new product offerings, and a better shopping experience.

Download Eukanuba Fact Sheet (PDF, 2.5MB)

Crest Pro-Health Sensitive Shield

Added 31 Mar 2010

Crest Pro-Health Sensitive Shield products offer sensitivity protection plus comprehensive oral health benefits.

Download Crest Pro-Health Sensitive Shield Fact Sheet (PDF, 964.0KB)

Oral-B Pro-Saude

Added 16 Feb 2010

In Brazil, P&G is bringing consumers the best oral care technologies in the world through a full range of products.

Download Oral-B Pro-Saude Fact Sheet (PDF, 1.5MB)

Naturella®

Added 16 Feb 2010

We are now offering the best Naturella pad ever—improved protection, superior skin care and a better sensorial experience.

Download Naturella® Fact Sheet (PDF, 814.5KB)

Pringles Multigrain

Added 16 Feb 2010

Pringles has added new Pringles Multigrain to its tasty repertoire in three delicious flavors.

Download Pringles Multigrain Fact Sheet (PDF, 1.2MB)

Crest 3D White

Added 16 Feb 2010

This collection of revolutionary tooth whitening products provides dramatic, noticeable whitening results for a smile that makes heads turn.

Download Crest 3D White Fact Sheet (PDF, 1021.1KB)

Multi-Brand

IOC Partnership

Added 28 Jul 2010

P&G and the IOC are creating the most far-reaching partnership of the Olympic Games for the next ten years to touch and improve lives.

Download the IOC Fact Sheet (PDF, 337.1KB)

The Jensen Project

Added 14 Jul 2010

P&G and Walmart are bringing back Family Movie Night with the premier of the made-for-TV movie: “The Jensen Project.”

Download The Jensen Project Fact Sheet (PDF, 531.0KB)

eStore

Added 28 May 2010

The eStore is a premier online retail site that offers new and better ways to shop online for household, beauty and grooming products.

Download eStore Fact Sheet (PDF, 1.5MB)

Symphony IRI Group Outstanding Achievement in Innovation Award

Added 05 Apr 2010

SymphonyIRI Group recognizes P&G in its annual Pacesetters list and with the Outstanding Achievement in Innovation award.

Download the Symphony IRI Group Fact Sheet (PDF, 911.6KB)

Denotes products developed through Connect + Develop. P&G’s open innovation strategy.

Denotes Future Friendly products designed to save water, save energy or reduce waste.